The History of Screen Printing
Screenprinting also known as a silkscreen or serigraphy and originating from China, silk screen printing is a stencil based, planographic process. A wooden or aluminium frame is stretched with a woven fabric, originally made of silk, but now more commonly made of synthetic material. Ink is forced through a stencil […]
Why Branding is important for your business
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes […]
Why we make customer satisfaction a priority
Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. In a survey of […]